SEO & SEM
SEARCH ENGINE OPTIMISATION
Search engine optimization (SEO) is the art of placing your website in the first few pages of a search engine for a strategically defined set of keywords. In simple words SEO helps your website appear on the first page of a search engine like Google, Yahoo etc. when someone searches for your product or service.
Search engine marketing, (SEM), is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of paid placement, contextual advertising, and paid inclusion. Search engine optimization (SEO) "optimizes" website content to achieve a higher ranking in search results, for example, by incorporating specific keywords or links associated with the website. Depending on the context, SEM can be an umbrella term for various means of marketing a website including SEO, or it may contrast with SEO, focusing on just paid components.
Search engine optimization (SEO) is the art of placing your website in the first few pages of a search engine for a strategically defined set of keywords. In simple words SEO helps your website appear on the first page of a search engine like Google, Yahoo etc. when someone searches for your product or service.
Why SEO?
Major search engines command over 400 million searches everyday, day after day. A well designed Search engine optimization (SEO) program helps you get this piece of the pie, which you might be losing otherwise to your competition.
SEO offers a much better return on investment than other traditional forms of internet marketing like banner campaigns and email marketing.Search Engine Optimization helps you capture targeted traffic... people who are already looking for the product or service you offer.Search Engine Optimization by an efficient SEO Company is a long term and permanent answer to your traffic woes. Once a website has been optimized for search engines it can stay at the top for long periods of time.
SEARCH ENGINE MARKETINGSearch engine marketing, (SEM), is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of paid placement, contextual advertising, and paid inclusion. Search engine optimization (SEO) "optimizes" website content to achieve a higher ranking in search results, for example, by incorporating specific keywords or links associated with the website. Depending on the context, SEM can be an umbrella term for various means of marketing a website including SEO, or it may contrast with SEO, focusing on just paid components.
